2013-03-05 13:06:19 - New Food market report from Euromonitor International: "Breakfast Cereals in Hungary"

Breakfast cereals is a relatively small packaged food type in Hungary. However, due to a general rise in health awareness and spending power, the emergence of health conscious young consumers and the high quality of breakfast cereals, retail volume sales grew in 2012. New consumers were not attracted due to high prices, but existing consumers did not give up their consumption of breakfast cereals. Increasingly hectic lifestyles and/or high health consciousness saw consumers continue to demand...

Euromonitor International's Breakfast Cereals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the

leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545783_breakfast_cereals_in_hungary.aspx


Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

BREAKFAST CEREALS IN HUNGARY
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2007-2012
Table 2 Sales of Breakfast Cereals by Category: Value 2007-2012
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
Table 5 Breakfast Cereals Company Shares 2008-2012
Table 6 Breakfast Cereals Brand Shares 2009-2012
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Executive Summary
Public Health Tax, Known As the "chips Tax", Impacts Packaged Food
Weakening Hungarian Currency Helps Exports, But Raises Prices
Wave of Bankruptcies in Packaged Food
Consumption of Packaged Food Is Becoming Polarised
Moderate Growth Is Predicted in Value Sales of Packaged Food
Key Trends and Developments
Polarisation of the Market Is Becoming More Significant
Price-sensitive Customers Are Strongly Influenced by Discounts
Wave of Bankruptcies in the Food Industry in Hungary
"chips Tax" Has A Heavy Blow on Impulse and Indulgence Products
Devaluation of the Forint Helps Exporters
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545783&dt=t

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