2012-10-09 00:35:33 - Recently published research from MarketLine, "Broadcasting & Cable TV in China", is now available at Fast Market Research

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

* The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation,

or donations). Any currency conversions included in this report have been calculated using 2011 annual average exchange rates.
* The Chinese broadcasting & cable TV market had total revenues of $19.1 billion in 2011, representing a compound annual growth rate (CAGR) of 11.7% between 2007 and 2011.
* The TV advertising segment was the market's most lucrative in 2011, with total revenues of $10.7 billion, equivalent to 56% of the market's overall value.
* The performance of the market is forecast to accelerate, with an anticipated CAGR of 14.6% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $37.8 billion by the end of 2016.


Full Report Details at
- www.fastmr.com/prod/467369_broadcasting_cable_tv_in_china.aspx


Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China

Leading company profiles reveal details of key broadcasting & cable tv market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China broadcasting & cable tv market by value in 2011?

What will be the size of the China broadcasting & cable tv market in 2016?

What factors are affecting the strength of competition in the China broadcasting & cable tv market?

How has the market performed over the last five years?

Report Table of Contents:

TABLE OF CONTENTS
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
China Central Television (CCTV)
Phoenix Satellite Television Holdings Limited
Viacom, Inc.
Macroeconomic Indicators
Country Data
Appendix
Methodology
Industry associations
Related MarketLine research

LIST OF TABLES
Table 1: China broadcasting & cable TV market value: $ billion, 2007-11
Table 2: China broadcasting & cable TV market category segmentation: $ billion, 2011
Table 3: China broadcasting & cable TV market geography segmentation: $ billion, 2011
Table 4: China broadcasting & cable TV market value forecast: $ billion, 2011-16
Table 5: China Central Television (CCTV): key facts
Table 6: Phoenix Satellite Television Holdings Limited: key facts
Table 7: Phoenix Satellite Television Holdings Limited: key financials ($)
Table 8: Phoenix Satellite Television Holdings Limited: key financials (HK$)
Table 9: Phoenix Satellite Television Holdings Limited: key financial ratios
Table 10: Viacom, Inc.: key facts
Table 11: Viacom, Inc.: key financials ($)
Table 12: Viacom, Inc.: key financial ratios
Table 13: China size of population (million), 2007-11
Table 14: China gdp (constant 2000 prices, $ billion), 2007-11
Table 15: China gdp (current prices, $ billion), 2007-11
Table 16: China inflation, 2007-11
Table 17: China consumer price index (absolute), 2007-11
Table 18: China exchange rate, 2007-11

LIST OF FIGURES
Figure 1: China broadcasting & cable TV market value: $ billion, 2007-11
Figure 2: China broadcasting & cable TV market category segmentation: % share, by value, 2011
Figure 3: China broadcasting & cable TV market geography segmentation: % share, by value, 2011
Figure 4: China broadcasting & cable TV market value forecast: $ billion, 2011-16
Figure 5: Forces driving competition in the broadcasting & cable TV market in China, 2011
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in China, 2011
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in China, 2011
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in China, 2011
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in China, 2011
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in China, 2011
Figure 11: Phoenix Satellite Television Holdings Limited: revenues & profitability
Figure 12: Phoenix Satellite Television Holdings Limited: assets & liabilities
Figure 13: Viacom, Inc.: revenues & profitability
Figure 14: Viacom, Inc.: assets & liabilities

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