2012-04-27 17:39:18 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Volume growth is expected to slow slightly for cat food in 2011 over the previous year, dropping to 5% in comparison to the 6% growth seen in 2010. Growth is expected to slow due to the impact of the country's unrest and also due to the impact of the wider Arab Spring movement. Some expatriates opted to leave Morocco as a result of the unrest, while many consumers became concerned about the regional economy and opted to shift from spending to saving as a result.

Euromonitor International's Cat Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the

sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/380595_cat_food_in_morocco.aspx


Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

CAT FOOD IN MOROCCO
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2006-2011
Table 2 Cat Population 2006-2011
Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2006-2011
Category Data
Summary 1 Cat Food by Price Band 2010
Table 4 Sales of Cat Food by Category: Volume 2006-2011
Table 5 Sales of Cat Food by Category: Value 2006-2011
Table 6 Sales of Cat Food by Category: % Volume Growth 2006-2011
Table 7 Sales of Cat Food by Category: % Value Growth 2006-2011
Table 8 Sales of Premium Cat Food by Category: Value 2006-2011
Table 9 Cat Food Company Shares 2006-2010
Table 10 Cat Food Brand Shares 2007-2010
Table 11 Forecast Sales of Cat Food by Category: Volume 2011-2016
Table 12 Forecast Sales of Cat Food by Category: Value 2011-2016
Table 13 Forecast Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Cat Food by Category: % Value Growth 2011-2016
Executive Summary
Strong Growth Fuelled by Rising Disposable Income Levels
Sales Continue To Be Constrained by Poverty and Tradition
Mars Further Extends Dominance
Supermarkets/hypermarkets Continues To Gain Share
Stronger Growth Ahead for Forecast Period
Key Trends and Developments
Rising Affluence Supports Growth Despite Widespread Poverty
Westernisation Boosts Demand for Pets and Pet Care
Pet Shops Left Behind by Supermarkets/hypermarkets and Veterinary Clinics
Private Label Set To See Strong Growth for Forecast Period
Market Indicators
Table 15 Pet Populations 2006-2011
Market Data
Table 16 Sales of Pet Care by Category: Volume 2006-2011
Table 17 Sales of Pet Care by Category: Value 2006-2011
Table 18 Sales of Pet Care by Category: % Volume Growth 2006-2011
Table 19 Sales of Pet Care by Category: % Value Growth 2006-2011
Table 20 Pet Food Company Shares 2006-2010
Table 21 Pet Food Brand Shares 2007-2010
Table 22 Dog and Cat Food Company Shares 2006-2010
Table 23 Dog and Cat Food Brand Shares 2007-2010
Table 24 Penetration of Private Label by Category 2006-2010
Table 25 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011
Table 27 Sales of Pet Care by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Pet Care by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Sales of Pet Care by Category: Volume 2011-2016
Table 30 Forecast Sales of Pet Care by Category: Value 2011-2016
Table 31 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016
Table 32 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016
Definitions
Summary 2 Research Sources

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