2012-05-07 04:34:23 - New Food research report from Euromonitor International is now available from Fast Market Research

Cheese continues to gain awareness among consumers in 2011 as Moroccans, especially the younger generations, became increasingly receptive to the taste. This was largely a result of the popularity of western dishes such as cheesecakes, pizza and pasta, in which cheese is commonly used. Furthermore, with parents being more aware of the health benefits of cheese for their children, many also gave them spreadable processed cheese to eat for breakfast.

Euromonitor International's Cheese in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of

key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/383742_cheese_in_morocco.aspx


Product coverage: Processed Cheese, Unprocessed Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

CHEESE IN MOROCCO
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cheese by Category: Volume 2006-2011
Table 2 Sales of Cheese by Category: Value 2006-2011
Table 3 Sales of Cheese by Category: % Volume Growth 2006-2011
Table 4 Sales of Cheese by Category: % Value Growth 2006-2011
Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2006-2011
Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
Table 7 Cheese Company Shares 2006-2010
Table 8 Cheese Brand Shares 2007-2010
Table 9 Sales of Cheese by Distribution Format: % Analysis 2006-2011
Table 10 Forecast Sales of Cheese by Category: Volume 2011-2016
Table 11 Forecast Sales of Cheese by Category: Value 2011-2016
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2011-2016
Executive Summary
Consumer Spending Improves Thanks To Economic Recovery
Health and Wellness, Convenience and Indulgence Trends Drive Innovation
Omnium Nord Africain Retains the Leading Position in Packaged Food
Supermarkets/hypermarkets Gradually Gain Share
Strong Growth To Continue in Forecast Period
Key Trends and Developments
Economic Recovery Improves Consumer Spending and Consumption
Consumers Show Growing Interest in Health and Wellness
Urbanisation Results in Shifting Consumer Demands
Expansion of Supermarkets/hypermarkets Improves Packaged Food Sales
Greater Acceptance of Western and Asian Food
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2006-2011
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2006-2011
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2006-2011
Table 19 Sales of Impulse and Indulgence Products by Category: Value 2006-2011
Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2006-2011
Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2006-2011
Table 22 Company Shares of Impulse and Indulgence Products 2006-2010
Table 23 Brand Shares of Impulse and Indulgence Products 2007-2010
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2011-2016
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2011-2016
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2011-2016
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Sales of Nutrition/Staples by Category: Volume 2006-2011

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=383742&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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