2013-10-07 19:46:20 - New Healthcare market report from Euromonitor International: "Fortified/Functional Beverages in Portugal"
Fortified/functional beverages were negatively impacted by the ongoing economic situation. Manufacturers focused on home consumption, but also consumers who spend more time on the go and have a demand for drinks enriched with vitamins or functional ingredients. These drinks are seen as healthier, although sales of these products in Portugal faced a difficult year in 2012.
Euromonitor International's Fortified/Functional Beverages in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers
strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.
Full Report Details at
- www.fastmr.com/prod/695089_fortifiedfunctional_beverages_in_port ..
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
FORTIFIED/FUNCTIONAL BEVERAGES IN PORTUGAL
LIST OF CONTENTS AND TABLES
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2007-2012
Table 6 Fortified/Functional Beverages NBO Company Shares 2008-2012
Table 7 Fortified/Functional Beverages NBO Brand Shares 2009-2012
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Recession Slows Health and Wellness Sales Development
Rising Health Awareness Helps To Sustain Demand in Some Categories
New Target Audiences
Supermarkets and Hypermarkets Are the Leading Distributors
Healthy Eating Trend Will Prevail Despite Uncertain Economic Outlook
Key Trends and Developments
Economic Downturn Impacting Sales Performance
Incidence of Obesity and Cardiovascular Disease Rising
Large Grocery Retailers Dominate Sales
the "buy Portuguese" Trend Is Increasing
An Ageing Population Boosts Health and Wellness
Table 10 Sales of Health and Wellness by Type: Value 2007-2012
Table 11 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 12 Sales of Health and Wellness by Category: Value 2007-2012
Table 13 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 16 Health and Wellness GBO Company Shares 2008-2012
Table 17 Health and Wellness NBO Company Shares 2008-2012
Table 18 Health and Wellness NBO Brand Shares 2009-2012
Table 19 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 21 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Summary 1 Research Sources
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