2013-12-10 09:13:16 - Recently published research from Canadean, "Global Iced/RTD Tea Drinks Report 2013", is now available at Fast Market Research
Published by Canadean, the Global Iced/RTD Tea Report 2013 provides a detailed analysis of the Iced/RTD Tea drinks market, with global, regional and individual country data including forecasts to 2016.
Introduction and Landscape
Why was the report written?
The Global Iced/RTD Tea Report 2013 is an essential guide for anyone with an interest in the global Iced/RTD Tea drinks market and forms part of Canadean's best selling series of global soft drinks reports.
What is the current market landscape and what is changing?
Sales of iced/rtd tea drinks grew in all regions in 2012 with the exception of Asia where China suffered a 12% drop. This was primarily due to decreased sales amongst leading players such as Tingyi (Kangshifu) and Wahaha (Wahaha Group).
- www.fastmr.com/prod/752959_global_icedrtd_tea_drinks_report_2013 ..
What are the key drivers behind recent market changes?
Asia remains by far the largest centre of consumption, but the most incremental growth in 2012 came from North America (+280 m litres). The refreshing taste and perceived natural, healthy image of iced/rtd tea drinks will continue to generate growth and place the category in a good position to take advantage of the slowing carbonates market.
What makes this report unique and essential to read?
The Global Iced/RTD Tea Report for 2013 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean's extensive global soft drinks databases which are researched individually by country using our specialist researchers 'on the ground'. Comprising of 77 individual country profiles and 8 regional overviews, plus a global summary, the Global Iced/RTD Tea Report provides an invaluable guide to the latest trends and forecasts in the Iced/RTD Tea category worldwide.
Key Features and Benefits
Dataincludesiced/RTD Tea consumption volumes (million litres and litres per capita)from 2007 to 2012, with forecasts to 2016.
Percentage markets shares are provided for segmentation data, packaging data and distribution (2011 and 2012 actuals, plus 2013 forecasts.
Leading companies' market shares for 2011 and 2012 are provided.
A market valuationis provided for eachcountry and, where applicable, new products in 2012 are identified by country.
Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
Key Market Issues
The share of low calorie products struggled to expand and saw only fractional growth. It remained at around 7% of the market.
Despite a widening flavour pool, lemon remained as by far the most popular in 2012, though at 33% of volume it was two percentage points down on the previous year. Peach, the second largest single flavour, remained rigidly at 6%. Herbs and spices, which had overtaken peach in 2010, suffered from the Asia collapse and slipped back into third place.
Of the impressive 18.7 bn litres forecast to join the market between 2013 and 2018, over 15 bn litres is projected to come from Asia, with a massive contribution from China (as it overcomes its temporary setback) and Indonesia.
Most carbonated consumption continued to occur in West Europe (primarily Benelux) in 2012. The region was responsible for a reducing share of 55% of global volumes. In recent years it has lost considerable ground to Asia as volume has built up in China and Indonesia.
Partial Table of Contents:
Global and Regional Summaries - Iced Tea Data Tables
REGIONS: Africa, Asia, Australasia, East Europe, Latin America (Latam), Middle East North Africa (MENA), North America, West Europe
Consumption (Million Litres) By Global/Region/Country, 2007-2016F
Litres per Capita Consumption By Global/Region/Country, 2007-2016F
8oz Servings per Capita Consumption By Global/Region/Country, 2007-2016F
Consumption (Million Cases) By Global/Region/Country, 2007-2016F
Share of Consumption by Segment: Top Flavours, By Global/ Region/Country 2011-2013F
Share of Consumption by Segment: Still vs Carbonated, 2011-2013F
Share of Consumption by Top Packaging Materials, By Global/Region/Country 2011-2013F
Share of Consumption by Segment: Refillable vs Non-Refillable, By Global/ Region/Country 2011-2013F
Share of Consumption by Pack Mix: Single-Serve (60cl), By Global/Region/Country 2011-2013F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Global/Region/Country 2011-2013F
Table - Iced Tea Key Facts
Market Size - Consumption Million Litres, Litres Per Capita, 2012
Growth - CAGR% 07-11, CAGR % 11-12, CAGR% 12-13F
Market Value (at Consumer Price), Local Currency/US$, 2012
Segmentation - RTD/non-RTD, % Market Share, 2012
Distribution - Off-Premise/On-Premise, % Market Share, 2012
Packaging - Material, % Market Share, 2012
Chart - Iced Tea Leading Trademark Owners, 2012
Current and Emerging Trends
Private Label/Private Label Producers
Iced Tea New Products 2012
Consumption, Million Litres/Litres Per Capita, 2007-2016F
Segments: Flavour, Still vs Carbonated, RTD,% Market Share, 2011-2013F
Packaging: Material / Non-Refillable vs Refillable / Multi Serve vs Single Serve, % Market Share, 2011-2013F
Distribution: Off-Premise vs On-Premise, % Market Share, 2011-2013F
Leading Companies, % Market Share, 2010-2012
AFRICA: Nigeria, South Africa.
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
AUSTRALASIA: Australia, New Zealand.
Full Table of Contents is available at:
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean�s beverage databases into interactive market analysis tools, geared to clients� annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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