Today: October 9, 2015, 2:20 pm

Now Available: Morphy Richards Ltd in Consumer Appliances (United Kingdom)

Recently published research from Euromonitor International, "Morphy Richards Ltd in Consumer Appliances (United Kingdom)", is now available at Fast Market Research 2014-04-05 16:26:52
Morphy Richards' strategic direction will be focused on advertising to promote its products through its "Smart ideas for your home" campaign. This marketing strategy is aimed to strengthen its household penetration rate thanks to TV commercial support and online advertising for some of its products. As cleaning habits move from weekly to daily due to "cocooning", Morphy Richards is expected to invest further in promotions for its vacuum cleaners. Additionally, the company will try to renovate...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Full Report Details at
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Reasons to Get this Report
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
Euromonitor International
March 2014
Strategic Direction
Key Facts
Summary 1 Morphy Richards Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Morphy Richards Ltd: Competitive Position 2013
About Euromonitor International
Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at
About Fast Market Research
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