2013-01-15 13:49:21 - Recently published research from Verdict Research, "Performance and Forecast of the Starter Battery Market in Italy: 2011-15", is now available at Fast Market Research

While the ongoing economic stagnation is causing motorists to seek financial savings by substituting vehicle use, thus decelerating their vehicles' wear rates and as a result reducing consumption of starter batteries on an annual basis, it is important to consider all factors that affect motorists' starter battery choices.

Scope

* Achieve revenue growth by understanding the forecast sales of starter batteries by country and adjust business development plans to suit.
* Uncover new distribution opportunities for your products by identifying which types of retailer are most successful in Italy and why.
* Formulate market share and channel share objectives for your company using our product and distribution data.

Report Highlights

While Europe's economic backdrop over the past few years has formed the basis

for many pessimistic forecasts, it is important to understand that, for many motorists, their new habits are not all driven by the same influencers.


Full Report Details at
- www.fastmr.com/prod/530317_performance_and_forecast_of_the_start ..


Understanding the effect that suppliers, manufacturers, and national economic feeling can have on a motorist's purchasing habits is an important part of forecasting the shape of the wear and tear market. This report uncovers the trends, attitudes, and most effective strategies for trading in Italy's starter battery market.

Reasons to Get this Report

* Which countries are displaying the highest growth rates?
* What are the consumer behaviors regarding retailer and starter battery brand selection in Italy's wear and tear market?
* What are the market shares of the key distribution channels for starter batteries in Italy?
* What is the average annual spend by consumers on starter batteries in Italy?

Report Table of Contents:

OVERVIEW

* Introduction
* Key findings

* Technology will shape the future of starter batteries but replacement rates will fall in the interim
* Increasing penetration of higher priced, technologically advanced batteries to boost market value
* Italian consumers are shifting towards cost-competitive starter motor distribution channels

* Strategic recommendations

* Consider the technical specifications of new vehicles as an indicator of future demand
* Focus on profit-based sales, as volume will remain stagnant
* Retailers should ensure that they provide consumers with cost-competitive batteries to retain market share

EXISTING MARKET OUTLOOK

* Volume and value

MARKET FORECASTS

* Volume: a slow decline in sales is anticipated as component longevity increases
* Value: a static market is expected as labor costs will increase while average prices fall

CHANNEL SHARES

* Garages to remain the dominant distribution channel

TRENDS

* More expensive battery technologies are expected to become commonplace

APPENDIX

* Definitions
* Methodology
* Further reading
* Ask the analyst
* Datamonitor's global automotive proposition

* Component Insight reports
* Channel Insight reports
* Strategic Insight reports
* Consumer Insight reports
* Databases

* Disclaimer

TABLES

* Table: Italy: starter battery snapshot, 2007-11
* Table: Italy: starter battery snapshot, 2012-15
* Table: Italy: starter battery distribution market shares, 2011

FIGURES

* Figure: Italy: starter battery market volume and replacement rate, 2007-11
* Figure: Italy: starter battery labor and parts value, 2007-11
* Figure: Italy: starter battery market volume and replacement rate, 2012-15
* Figure: Italy: starter battery labor and parts value, 2012-15
* Figure: Italy: spend per vehicle and spend per component, 2007-15

About Verdict Group

With over 20 years' experience, Verdict Research is the UK's leading authority on retailing, and publishes unrivalled independent analysis. Verdict reports, forecasts, briefings, consumer research and bespoke consulting services provide clients with a complete picture of the UK and international retail arena, helping retailers, manufacturers, service suppliers, city analysts and consultants to fully exploit opportunities within the sector. View more research from Verdict Research at www.fastmr.com/catalog/publishers.aspx?pubid=1005

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.