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Now Available: Pet Care in Italy


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2014-01-27 09:19:25 - Recently published research from Euromonitor International, "Pet Care in Italy", is now available at Fast Market Research

After years of continuous and steady growth, the pet care market starts to notice a slight decline in value in 2013 generated partly from the food category where volume sales slowed the value growth down across most categories. This was mainly due to the fact that the pet food market is mature and saturated on one hand and that, in particular with dog food, volumes are restricted by the increasing trend in Italy towards small-sized dogs. Value decreasing only slightly is explained by the...

Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors

driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- www.fastmr.com/prod/769088_pet_care_in_italy.aspx

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

PET CARE IN ITALY
Euromonitor International
January 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Pet Care Sees A Slight Decline in 2013
Increasing Polarisation in Pet Food
Nestle and Mars Continue To Lead Indisputably
Grocery Retailers Widening Their Presence in the Distribution Scenario
Steady Performance Expected for Pet Care in Italy Over the Forecast Period
Key Trends and Developments
Humanisation Trend Continues To Positively Influence the Italian Pet Care Market
A Number of Key Drivers for Growth - Functionality and Naturalness Together With Taste and Convenience
Distribution Landscape Maintains Stability
Cat Food and Snacks' Popularity on the Rise
Pets Sizes Going Small
Market Indicators
Table 1 Pet Populations 2008-2013
Market Data
Table 2 Sales of Pet Food by Category: Volume 2008-2013
Table 3 Sales of Pet Care by Category: Value 2008-2013
Table 4 Sales of Pet Food by Category: % Volume Growth 2008-2013
Table 5 Sales of Pet Care by Category: % Value Growth 2008-2013
Table 6 NBO Company Shares of Pet Food: % Value 2008-2012
Table 7 LBN Brand Shares of Pet Food: % Value 2009-2012
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2008-2012
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2009-2012
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2006-2011
Table 11 Distribution of Pet Care by Format: % Value 2008-2013
Table 12 Distribution of Pet Care by Format and Category: % Value 2012
Table 13 Distribution of Dog and Cat Food by Format: % Value 2008-2013
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2013
Table 15 Forecast Sales of Pet Food by Category: Volume 2013-2018
Table 16 Forecast Sales of Pet Care by Category: Value 2013-2018
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources
Giuntini SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 2 Giuntini Spa: Key Facts
Summary 3 Giuntini Spa: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Giutini Spa: Competitive Position 2012
Hill's Pet Nutrition SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 5 Hill's Pet Nutrition SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Hill's Pet Nutrition SpA: Competitive Position 2012
Mars Italia SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 7 Mars Italia Spa: Key Facts
Summary 8 Mars Italia Spa: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Mars Italia Spa: Competitive Position 2012
Maxi Zoo Italia SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 10 Maxi Zoo Italia Spa: Key Facts
Summary 11 Maxi Zoo Italia Spa: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 12 Maxi Zoo Italia Spa: Private Label Portfolio
Competitive Positioning
Summary 13 Maxi Zoo Italia SpA: Competitive Position 2012
Monge & C SRL in Pet Care (italy)
Strategic Direction

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=769088&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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