2012-11-01 04:15:24 - Fast Market Research recommends "Surface Care in Norway" from Euromonitor International, now available

Convenience is the key to selling surface care products. Norwegian consumers are looking for convenience in many forms. Lilleborg, Norway's leading home care supplier, makes it easy for consumers to use its products. The company provides websites with filmed instructions, a customer magazine with written instructions, and a customer service department to respond to individual queries. Producers are supplying home care items in convenient and targeted formats such as sprays. Multi-purpose...

Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/499359_surface_care_in_norway.aspx


Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SURFACE CARE IN NORWAY
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 9 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Krefting & Co As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Krefting & Co AS: Key Facts
Summary 2 Krefting & Co AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Krefting & Co AS: Competitive Position 2011
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Lilleborg AS: Key Facts
Summary 5 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 6 Lilleborg AS: Production Statistics 2011
Competitive Positioning
Summary 7 Lilleborg AS: Competitive Position 2011
Executive Summary
Moderate Growth in Retail Value Sales in 2011
Value for Money in Focus
Lilleborg As Leads Home Care in Norway
Discounters Grows Its Share of Retail Value Sales in 2011
Wipes Set To Drive Sales Growth in the Forecast Period
Key Trends and Development
Consumption Declines in Spite of Rising Disposable Household Income
Rise of Discount Grocery Retailers
Government-led Eco-friendly Initiatives
Lilleborg Dominates Home Care
Greater Internet Access Adds A New Dimension To Marketing
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 8 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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