2012-10-29 14:37:32 - New Computer Technology market report from Business Monitor International: "Turkey Information Technology Report Q4 2012"

BMI expects more modest IT market growth in 2012, owing to PC parts shortages and faltering economic activity and confidence levels after Turkish spending on IT products and services slowed in Q411. However, the IT market will grow alongside other sectors as the government implements its programme of privatisation and reform. The Fatih programme to increase technology use in schools will boost PC sales in 2012. Computer penetration should pass 50% by 2016, while small- and medium-sized enterprises (SMEs) also represent a large potential market.

Headline Expenditure Projections

* Computer hardware sales: US$5.0bn in 2011 to US$5.3bn in 2012,+7% in US dollar terms. Forecast in US dollar terms downwardly revised due to a stronger than expected effect from HDD shortages.
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Software sales: US$835mn in 2011 to US$867mn in 2012, +4% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification, but will depend on the success in bringing down illegal software use, which at 65% is nearly twice the global average.
* IT Services sales: US$1.16bn in 2011 to US$1.21bn in 2012, +4% in US dollar terms. Forecast in US dollar terms downwardly revised due to analyst modification, but a 15% CAGR is projected for the five-year forecast period.


Full Report Details at
- www.fastmr.com/prod/464566_turkey_information_technology_report_ ..


Risk/Reward Ratings:

Turkey's score was 49.8 out of 100.0, unchanged from the previous quarter, with low Risks ratings restraining potentially high Rewards. BMI expects business and consumer IT spending to hold up relatively well, although continued price erosion in the PC market will place pressure on margins. Despite its static score, Turkey moved into tenth place in our latest RRR table and the country is in a favourable position to continue to be a regional IT market outperformer.

Key Trends & Developments

* The Fatih technology for schools programme will provide a significant boost to PC sales over the next few years, with a goal to provide tablets to 15mn students with tablet PCs, as well as other devices such as digital cameras. The project is expected to cost up to US$7.5mn and should reach 570,000 classrooms over the next five years. The focus of the project is networked computers, printers and cameras for every classroom, as well as educational content.
* PC sales have received new momentum as the focus of demand shifts towards the Anatolia region and this is expected to continue as the rate of PC penetration rises. The government has set itself a target of increasing computer ownership to 51% and internet usage to 48%. While these targets may be ambitious, the computer penetration rate should increase to around 73% by 2016. The household sector, as well as corporate spending, will drive IT market growth.
* The government will continue to advance its ambitious plan to build an information society. In January 2012, Science, the Industry and Technology Minister, Nihat Ergun, signed an agreement that offered major government incentives to domestic companies in the sector. As a result of the agreement, the IT sector will become one of the two industries that will receive the most government subsidies over the next ten years, along with the automotive industry.

Report Table of Contents:

SWOT Analysis
- Turkey IT Sector SWOT
- Turkey Telecoms Industry SWOT
- Turkey Political SWOT
- Turkey Economic SWOT
- Turkey Business Environment SWOT
Europe IT Risk/Reward Ratings
- Table: Europe Risk/Reward Ratings, Q412
Europe IT Regional Overview
- IT Penetration
- Sectors And Verticals
Industry Forecast
- Drivers
- Sectors
- Table: Turkey IT Industry - Historical Data And Forecasts (US$mn unless otherwise stated)
Industry Forecast Internet
- Internet
- Table: Telecoms Sector - Internet - Historical Data And Forecasts, 2009-2016
Competitive Landscape
- Hardware
- Software And Services
- Internet Competitive Landscape
Macroeconomic Forecast
- Table: Turkey - Economic Activity
Company Profiles
- IBM
- Meteksan IT Group
- Koc Sistem
- Oracle Corp
Turkey Demographic Outlook
- Table: Turkey's Population By Age Group, 1990-2020 ('000)
- Table: Turkey's Population By Age Group, 1990-2020 (% of population)
- Table: Turkey's Key Population Ratios, 1990-2020
- Table: Turkey's Rural And Urban Population, 1990-2020
BMI Methodology
- How We Generate Our Industry Forecasts
- IT Industry
- IT Ratings - Methodology
- Table: IT Business Environment Indicators
- Weighting
- Table: Weighting Of Components
- Sources

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