2012-10-29 23:03:37 - Office - Verdict Company Briefing - a new company profile report on companiesandmarkets.com

Office is one of the star performers in the tough UK footwear market, due to its strong fashion-led and branded offer, and wide customer base. Investment in e-commerce and further expansion will see it gain additional share. This Verdict company briefing includes estimated sales data and market shares for Office´s footwear offer alongside future strategic outlooks.

Report Scope

- Benchmark Office´s performance in footwear by using Verdict´s proprietary sales data and 2012 market share forecasts.
- Understand how Office has expanded its presence in the UK via standalone stores and concessions to help formulate your own expansion plan.
- Justify and inform development of e-commerce operations by uncovering Office´s expenditure and plans for this function.

Key Highlights

Office´s growth in footwear sales can be

 

 

attributed to its strong brand image, high customer awareness, keen pricing and expansion via both standalone stores and concessions. Its store staff are knowledgeable and provide good customer service, helping to convert visitors into shoppers and encouraging return visits and loyalty.

Despite taking advantage of its relationship with Topshop by launching concessions in selected US stores, Office has been hesitant at expanding overseas, remaining much more cautious compared to other footwear retailers such as Dune which has pursued international growth through franchise partnerships and concessions in department store chains.

While Office provides shoppers with an accessories offer, it has not chosen to expand this product category significantly in recent years unlike Dune and Kurt Geiger, with limited store space restricting opportunities. It does however provide an extended branded accessories offer online, which encourage shoppers to make impulse purchases.

Reasons to Buy

- What is Office´s sales and profit history for the past 10 years?
- How have Office´s footwear sales and densities developed and how does Verdict see this changing?
- What is Office´s share of the footwear market? What is Verdict´s market share prediction for 2012?

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