2014-08-26 21:21:46 - Empowering Marketers with Webinar-Based Marketing Platform for Demand Generation and Customer Engagement
SAN FRANCISCO – August 26, 2014 – ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced the ON24 Webcast Elite Marketing Edition. Uniquely combining ease-of-use with powerful features, the Webcast Elite Marketing Edition enables marketing professionals to enhance their webinar promotion and lead qualification with a new webcast portal, CRM/marketing automation integration, and expanded webinar analytics.
There has been a shift in the traditional buying cycle, and it has changed how webinars are being used. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. The effectiveness of webinars spans the entire sales and marketing process, from
driving awareness to lead generation and nurturing and cross-selling and upselling.
“ON24 webinars are a significant tool for marketers to engage customers and generate new leads, and the launch of our Marketing Edition illustrates our commitment to meeting the evolving needs of today’s marketer,” said Tom Masotto, ON24 Vice President of Product Marketing and Business Development. “With ON24’s webinar-based platform, marketing professionals can optimize demand generation, enhance lead qualification, and accelerate sales pipeline opportunities.”
Extending the industry’s leading self-service webinar solution, the Marketing Edition of Webcast Elite features these additional capabilities:
• The new Webcast Elite Portal – enabling one-click publishing of live and on-demand webinars to a custom online destination, increasing webcast promotion, reach and ROI
• New trend analytics – to evaluate webinar program performance with actionable intelligence from five separate trend reports
• The ON24 Integration Service – delivering webinar analytics to leading CRM and marketing automation platforms to improve lead qualification and nurturing
“Webinar content is core to a marketer’s overall content strategy,” said Research Director David Mario Smith, Aragon Research lead analyst. “For marketers, creating good content is just the first step. They need to be able to effectively use that content and then analyze how targets are interacting with it.”
About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.on24.com