2013-01-24 13:38:06 - The report provides detailed information on online retail industry in Japan, magnitude, growth, share, and dynamics of the industry and is specifically useful for companies active across Japan’s online retail value chain.
Report also provide key data on the latest trends in Japan’s online consumer shopping, consumer insights, market dynamics i.e. 25 product categories, drivers of online shopping and reviews of the latest best practice in online retail design in the country.
Based on the latest data available, the report provides key information on size and growth of the online consumer shopping, in-depth data about online sales by product groups, how growth has developed over time, along with the key drivers of this market.
The key drivers behind recent market changes are Japan’s recovery from the global financial crisis and tsunami in 2011, due to which progress of online shopping in the country is visible and hence has attracted a large number
of consumers for low cost products.
Japanese consumers, extensively uses the internet are finding online shopping to be complex and mainly prefer to physically examine products before purchasing, which has impacted the online retail market. The Japanese consumers have concerns regarding the security of online payments. They therefore expect online retailers to offer a number of alternative payment systems, including cash on delivery etc, are some of the key issues in the market.
Why is this report essential?
This report quantitatively examines the components of change in the market by looking at historic and future growth patterns, including how changes in consumer behaviour have affected the online retail sector for different product categories, and also gives data about economic recession.
This report is specifically useful in order to understand consumer behaviour and the online trends in Japan, understand which products will be the major winners and losers in the coming years, learn from best practice approaches outlined in the case studies of leading online retailers, improve market and strategic planning using highly granular, forward-looking market data. It also covers various categories i.e. 25 products, across eight product groups that include Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
The report provides vital information on the online sales in Japan. As per the report, the online retail’s share of total retail sales has increased from 1.9% in 2006 to 3.9% in 2011 and is expected to reach 6.1% in 2016. In terms of online market penetration, in 2011, Music, Video and Entertainment software was the leading category, with 30.7% of purchases being made online. In 2011, the total number of internet users in Japan passed 100 million for the first time. Penetration rates are expected to record steady growth, driven by population growth and adoption by older consumers.
The report also gives important data on various companies in Japan which are into online shopping such as Rakuten, Ichiba, Yesasia, Dena-ec.com and Oisix.
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