2012-10-07 00:20:00 - Recently published research from Euromonitor International, "Oral Care in Belgium", is now available at Fast Market Research

There was strong competition between the leading brands in toothpaste towards the end of the review period, as players sought to capture leadership in this key product category. Players competed using audacious claims and innovations, Colgate-Palmolive's Colgate MaxWhiteOne for example claiming to lighten teeth by one shade per week. This phenomenon started in 2009 with the launch of Oral-B. Oral-B was already a key brand in toothbrushes but Oral-B Pro Expert entered toothpaste in 2009 and...

Euromonitor International's Oral Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the

market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.


Full Report Details at
- www.fastmr.com/prod/467886_oral_care_in_belgium.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

ORAL CARE IN BELGIUM
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011
Table 2 Sales of Oral Care by Category: Value 2006-2011
Table 3 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 4 Sales of Toothbrushes by Category: Value 2006-2011
Table 5 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 6 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 7 Oral Care Company Shares 2007-2011
Table 8 Oral Care Brand Shares 2008-2011
Table 9 Toothpaste Brand Shares 2008-2011
Table 10 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 11 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 12 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 14 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Executive Summary
Growth Continues To Slow Down
Natural Products Widen Presence in Beauty and Personal Care
L'oreal Leads the Way
Supermarkets Extends Lead Despite Challenge From Health and Beauty Retailers
Slight Growth for Forecast Period Thanks To Sophisticated Innovation
Key Trends and Developments
Economic Uncertainties Continue To Cast A Dark Cloud
Natural Products Move Further Into the Mainstream
Channel Diversification Strengthens Despite Lead of Supermarkets
Busy Urban Dwellers Seek Products Offering Convenience
Major Players Fight for Sales Following Recession
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 17 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 18 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 19 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 20 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 21 Beauty and Personal Care Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

About Euromonitor International

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