2012-10-12 04:55:57 - New Consumer Goods market report from Euromonitor International: "Oral Care in Colombia"
Consumer education was the most important factor driving growth in 2011. Specifically, new advertising run by oral care companies has worked to increase the rate at which consumers replace oral care products, such as toothbrushes. Colombians are very sensitive to issues of hygiene, and advertisements using images of bacteria were effective in convincing consumers to replace toothbrushes more frequently in order to avoid bacteria build-up. As a result, manual toothbrushes earned one of the...
Euromonitor International's Oral Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is
set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Full Report Details at
Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
ORAL CARE IN COLOMBIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Oral Care by Category: Value 2006-2011
Table 2 Sales of Oral Care by Category: % Value Growth 2006-2011
Table 3 Sales of Toothbrushes by Category: Value 2006-2011
Table 4 Sales of Toothbrushes by Category: % Value Growth 2006-2011
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2007-2011
Table 6 Oral Care Company Shares 2007-2011
Table 7 Oral Care Brand Shares 2008-2011
Table 8 Toothpaste Brand Shares 2008-2011
Table 9 Mouthwashes/Dental Rinses Brand Shares 2008-2011
Table 10 Forecast Sales of Oral Care by Category: Value 2011-2016
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016
Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016
Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2011-2016
Quala SA in Beauty and Personal Care (colombia)
Summary 1 Quala SA: Key Facts
Summary 2 Quala SA: Operational Indicators
Summary 3 Quala SA: Production Statistics 2011
Summary 4 Quala SA: Competitive Position 2011
Distinction Between Premium and Mass Becomes Increasingly Blurred
La Nina Strikes Depilatories and Sun Care
Consumer Education Increases Toothbrush Replacement
Larger Product Sizes Boost Volume But Not Value Sales
Increased Industry Specialisation Thanks To Innovation
Key Trends and Developments
Permanent Hair Removal Available To All
Acceleration of Men's Grooming Category
Men Are More Faithful Than Women To Their Perfumes
Premium Brands Choose Between Islands in Malls Or Internet Sales
Health Concerns Give Dermocosmetics A Boost
Table 14 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 16 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 18 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 19 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 20 Beauty and Personal Care Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 23 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 26 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 27 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Summary 5 Research Sources
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