2012-10-17 16:46:21 - New Consumer Goods market report from Euromonitor International: "Other Pet Food in New Zealand"

Other pet food increased by 1% in current value terms in 2011. There was strong polarisation in pricing and positioning within other pet food. This was caused mainly by cheaper brands and private label offerings competing purely on price with premium products which target the hobby enthusiast.

Euromonitor International's Other Pet Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how

the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Full Report Details at
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Why buy this report?

* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

OTHER PET FOOD IN NEW ZEALAND
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2007-2012
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2007-2012
Table 3 Sales of Other Pet Food by Category: Value 2007-2012
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2007-2012
Table 5 Sales of Other Pet Food by Category: % Value Growth 2007-2012
Table 6 Bird Food Brand Shares 2008-2011
Table 7 Fish Food Brand Shares 2008-2011
Table 8 Small Mammal/Reptile Food Food Brand Shares 2008-2011
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2012-2017
Table 10 Forecast Sales of Other Pet Food by Category: Value 2012-2017
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017
Animates Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 1 Animates Ltd: Key Facts
Summary 2 Animates Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Animates Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Animates Ltd: Competitive Position 2011
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 5 Masterpet Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Masterpet Corp: Competitive Position 2011
Virbac New Zealand in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 7 Virbac New Zealand: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Virbac New Zealand: Competitive Position 2011
Executive Summary
Premiumisation Increases Value Sales
Pack Sizes Increase in An Attempt To Increase Volume Sales
Pet Health Is A Strong Motivator in Company Acquisitions
Niche Channels Expand Distribution
Pet Products Is Forecast To Demonstrate the Strongest Growth
Key Trends and Developments
Premiumisation Through the Growth in All-natural Ingredients
Pack Sizes Increase To Attract Bulk Purchases
Key Acquisitions Indicate A Growing Health and Wellness Focus in Pet Care
Distribution Landscape Is Expected To Expand for Pet Products
Private Label Continues To Make Inroads
Market Indicators
Table 13 Pet Populations 2007-2012
Market Data
Table 14 Sales of Pet Care by Category: Volume 2007-2012
Table 15 Sales of Pet Care by Category: Value 2007-2012
Table 16 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 17 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 18 Pet Food Company Shares 2007-2011
Table 19 Pet Food Brand Shares 2008-2011
Table 20 Dog and Cat Food Company Shares 2007-2011
Table 21 Dog and Cat Food Brand Shares 2008-2011
Table 22 Penetration of Private Label by Category 2006-2011
Table 23 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 24 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 25 Sales of Pet Care by Distribution Format: % Analysis 2007-2012

Full Table of Contents is available at:
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