2014-02-18 05:19:04 - Emerging Opportunities in Pakistanâs Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape - a new market research report on companiesandmarkets.com
In terms of the number of cards in circulation, Pakistans cards industry recorded significant growth at a CAGR of 28.29% during the review period (2008â2012). The total number of cards increased from 9.7 million in 2008 to 26.2 million in 2012. The industry is projected to grow at a CAGR of 13.27% over the forecast period (2012â2017), increasing from 31.9 million cards in 2013 to 52.5 million cards in 2017. In 2012, the prepaid cards category held the second-largest share of the cards industry, equivalent to 16.9%. In terms of the number of cards in circulation, the category increased significantly from 1.6 million in 2008 to 4.4 million in 2012, at a CAGR of 28.51% during the review period.
are increasingly used in both the public and private sectors in order to transfer funds to employees and disaster victims efficiently. Notably, in association with the national database registration authority (NADRA), which maintains the civil registration of all Pakistanis, Habib Bank issued 700,000 Watan Cards (pre-loaded cards) under the governments poverty alleviation scheme (BISP) to make flood relief payments in 2011. Despite numerous challenges such as flooding, the global economic slowdown and weak capital inflow, Pakistans economy performed relatively well, with GDP growing from 3.0% in 2011 to 3.7% in 2012.
The agricultural and manufacturing sectors drove this growth while deceleration was registered in the services sector. Inflation declined from 13.7% in 2011 to 11% in 2012 due to the protracted energy crisis, weak fiscal fundamentals and a decrease in private investment expenditure. Consequently, Pakistans GDP is forecast to stabilize at 3.5% in 2013.
â¢ In terms of the number of cards in circulation, Pakistans cards industry recorded significant growth at a CAGR of 28.29% during the review period (2008â2012). The total number of cards increased from 9.7 million in 2008 to 26.2 million in 2012. The industry is projected to grow at a CAGR of 13.27% over the forecast period (2012â2017), increasing from 31.9 million cards in 2013 to 52.5 million cards in 2017.
â¢ In terms of the number of cards in circulation, Pakistans credit cards category held a share of 4.2% in 2012. The category is forecast to decrease from 3.2% in 2013 to 1.7% in 2017. During the review period, the number of credit cards declined at a CAGR of 9.49% from 1.6 million in 2008 to 1.1 million in 2012. This trend is mainly due to high interest rates which ranged from 35â40% during the review period and the fact that cards are not widely accepted as a payment platform by the nations internet retailers.
â¢ Smart cards are not very popular in Pakistan but are used by the government to transfer funds to help the poorer population and pensioners. The National Database and Registration Authority (NADRA) issued nearly 92.8 million Smart National Identity Cards (SNIC) by the end of January 2013.
â¢ Branchless banking is an emerging trend in the Pakistani financial services industry. Branchless banking regulation was issued by the State Bank of Pakistan (SBP) in 2008 and regulates various participants such as mobile network operators (MNOs), technology companies and courier businesses.
â¢ This report provides a comprehensive analysis of Pakistans cards and payments industry
â¢ It provides current values for Pakistans cards and payments industry for 2012 and forecast figures for 2017
â¢ It details the different macroeconomic, infrastructural, consumer and business drivers affecting Pakistans cards and payments industry
â¢ It outlines the current regulatory framework in the industry
â¢ It details the marketing strategies used by various bankers and other institutions
â¢ It profiles the major banks in Pakistans cards and payments industry
Reasons to Buy
â¢ Make strategic business decisions using historic and forecast market data related to Pakistans cards and payments industry and each market within it
â¢ Understand the key market trends and growth opportunities within Pakistans cards and payments industry
â¢ Assess the competitive dynamics in Pakistans cards and payments industry
â¢ Gain insights into the marketing strategies used for selling various types of cards in Pakistan
â¢ Gain insights into key regulations governing Pakistans cards and payments industry
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