2012-11-16 16:31:50 - Payment Card Competitor Tracker: July 2011 - a new market research report on companiesandmarkets.com

The Payment Card Competitor Tracker provides expert analysis and opinion on the strategic moves of leading competitors in the payment card market. Produced on a monthly basis, the Tracker is a global product and covers over 100 players, including American Express, Barclaycard, Capital One, Citigroup, Discover, GE Money, First Data, HSBC, JCB, MasterCard, Standard Chartered and Visa.Gain invaluable information on your key competitors in one concise document, and track long-term trends using the interactive news database.Sharpen your strategy by implementing the best market, product, competitor and strategic developments of leading global players.Learn the Cards & Payments Team´s view on the most important competitor developments in the month.There are 46 competitor developments analyzed in the July edition of the Payment Card

 

 

Competitor Tracker. This remains somewhat below the 12-month average of 51, and is a significant fall from the 64 developments recorded in June. This represents the biggest drop in activity since February 2011.Alternative payments continued to be the biggest area of of competitor activity in July. Key developments included the launch of a social media enabled reward program from American Express, the launch of P2P NFC services from PayPal, and the fall out from mixed messages regard Visa and ANZ´s microSD NFC trials.Once again the mobile channel was the most active in July, with 13 stories recorded in total, significantly more than the 12-month average of eight.What have been the key new product developments in the industry this month, particularly in contactless, mobile, online and prepaid?Which players are leading the way with these new developments, and where are they occurring?How have trends in competitor activity changed over time, and which regions are becoming more active?What are the top developments in the past month and what do they mean for my business?

Report Scope

The Payment Card Competitor Tracker provides coverage and analysis of the key strategic and new product developments in the global payment card market.

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