2012-09-12 13:27:18 - Personal Accident and Health Insurance in Turkey, Key Trends and Opportunities to 2016 - a new market research report on companiesandmarkets.com
The growth in Turkey´s personal accident and health insurance market can be attributed to the country´s robust economic growth, increased penetration of health insurance products, rising disposable income and growing awareness of the benefits of health insurance. The Turkish government introduced important changes under the Health Transformation System, including the merger of health insurance schemes. In addition, the Turkish government implemented a Universal Health Insurance (UHI) system in 2007. The market´s growth will be primarily driven by premiums generated from the government health policies. The government launched a health insurance program in October 2010 as a part of its social security reforms.
The largest category in the personal accident and health insurance market is health insurance, which generated 72.4% of the
market´s total written premiums in 2011. The growth experienced by the health insurance market is mainly due to the premiums generated from mandatory health policies established by the government.
The personal accident and health insurance market is highly concentrated with the top ten companies accounting for more than 75% of gross written premiums in 2010. In order to remain competitive, smaller companies attempt to gain a market share by offering lower premium insurance products due to the lack of differentiation between insurance products and services. In 2011, the leading distribution channel for personal accident and health insurance products in Turkey was agencies, due to their strong network across the country which enabled insurance companies to increase the sales of their products
This report provides a comprehensive analysis of the personal accident and health insurance market in Turkey:
â¢ It provides historical values for Turkey´s personal accident and health insurance market for the report´s 2007â2011 review period and forecast figures for the 2012â2016 forecast period
â¢ It offers a detailed analysis of the key sub-segments in Turkey´s personal accident and health insurance market, along with market forecasts until 2016
â¢ It covers an exhaustive list of parameters, including written premium, incurred loss, loss ratio, commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income and retentions
â¢ It analyses the various distribution channels for personal accident and health insurance products in Turkey
â¢ Using Porter´s industry-standard "Five Forces" analysis, it details the competitive landscape in Turkey for the personal accident and health insurance business
â¢ It provides a detailed analysis of the reinsurance market in Turkey and its growth prospects
â¢ It profiles the top personal accident and health insurance companies in Turkey, and outlines the key regulations affecting them
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