2012-02-01 14:28:55 - Peru Consumer Electronics Report Q1 2012 - a new market research report on companiesandmarkets.com

Peru´s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$2.2bn in 2012. Consumer spending on flat-screen TV sets, handsets, and other devices was on an upwards trajectory in 2011 and is expected to grow at a 9.% CAGR over BMI´s five-year forecast period. Although we expect strong growth in Peru for 2011 and 2012, we also see significant risks to our growth outlook stemming from the uncertainty surrounding the economic situation beyond 2012.BMI believes that the Peruvian market has robust growth potential. The implementation of digital TV broadcasting will drive demand for flat-screen TV sets, while expansion in rural areas should boost the mobile handset

 

 

segment. We expect spending on electronic lifestyle products such as flat-screen TV sets and smartphones to continue to rise over the coming years as wealth levels rise and the availability of credit improves across Peru.ComputersComputer hardware accounted for about 37% of Peru´s consumer electronics spending in 2011, with PC penetration still below 30%. BMI forecasts Peru´s computer hardware sales (including notebooks and accessories) to reachUS$1.1mn in 2016. The PC has been boosted by a fresh wave of corporate upgrades and continued strong netbook sales. One significant recent market driver was netbooks distributed by the OLPC programme. Computer hardware CAGR for the 2012-2016 period is forecast at about 8.3%, driven by sales of notebooks.AV DevicesAV devices accounted for around 40% of Peru´s consumer electronics spending in 2011. Peru´s domestic AV device market is projected at US$858mn in 2012. Sales of digital TV sets and digital cameras are projected to drive AV spending growth at a projected CAGR of 10.5% between 2012 and 2016, as Peru prepares to transfer to digital broadcasting based on Brazil´s SBTVD standard.Mobile HandsetsMobile handset sales accounted for around 24% of Peru´s consumer electronics spending in 2011. Peru´s market handset sales are expected to grow at a CAGR of 5.8% to US$752mn in 2016, as mobile subscriber penetration passes 100%. The introduction of a new operator should create further growth prospects for the market. Sales will be dominated by the low-tier segment, but there will be increasing demand for smartphones as prices continue to fall.Click for report details: www.companiesandmarkets.com/Market/Consumer+Goods/Market+Researc .. all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer+Goods/Market+Researc .. all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer+Goods/Company+Profil .. all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market+Research?aCode=f3f .. UsCompaniesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.