2013-03-01 16:45:45 - New Consumer Goods research report from Business Monitor International is now available from Fast Market Research
Peruvian sales of consumer electronics devices are forecast to grow 15% in 2013, with many of the trends that drove consumer electronics spending in 2012 continuing to be factors, despite an expected moderation in consumer spending. BMI believes the Peruvian market has robust growth potential, particularly following the long-awaited ratification of the US-Peru Free Trade Agreement (FTA) in December 2011.
We expect spending on electronic lifestyle products such as flat-screen TV sets and smartphones to continue to rise over the coming years as wealth levels rise and the availability of credit improves across Peru. In the long term, we expect Peruvian households to become increasingly affluent. Household spending remained buoyant during the first nine months of 2012 on the back of
relatively strong private sector credit growth, money supply growth and currency strength. Sales of mobile handsets were particularly buoyant, with sales of the devices increasing by 24% in the first ten months of 2012. However, we do expect private consumption to slow somewhat, as money supply growth plateaus and credit growth moderates as well.
Full Report Details at
- www.fastmr.com/prod/541253_peru_consumer_electronics_report_q2_2 ..
Government-backed affordable computer programmes comprise an important market component. The implementation of digital TV broadcasting will drive demand for flat-screen TV sets. More competition in the mobile telecoms sector and expansion in rural areas should boost the mobile handset segment.
Headline Expenditure Projections
Computer hardware sales: US$837mn in 2012 to US$988mn in 2013, +12.0% in US dollar terms. Forecast in US dollar terms unchanged but Windows 8 is expected to drive upgrades in 2013.
AV sales: US$912mn in 2012 to US$998mn in 2013, +9% in US dollar terms. Forecast in US dollar terms upwardly revised, with flat-screen TV sets expected to provide the most dynamic development.
Handset sales: US$619mn in 2012 to US$734mn in 2013, +19% in US dollar terms. Forecast in US dollar terms upwardly revised with smartphones the main driver, after imports more than doubled in H112.
Risk/Reward Ratings: Peru's score was 45.3 out of 100.0 with an industry rewards score of 36.7 being the lowest among its peer group. Peru is ahead of Argentina and Venezuela in our ratings. BMI expects rising penetration of consumer electronics devices such as smartphones and flat-screen TV sets.
Key Trends & Developments
* In 2012, telecoms company Nextel Chile launched 3G voice and data services in the country. The increased competition should drive faster uptake of 3G services and boost 3G handset sales. Meanwhile, smartphone sales increased by more than 100% in 2012.
* In 2013, Peru's household PC segment will remain the main PC market driver, as Peruvian consumers become increasingly affluent, and forecast lower unemployment helps confidence. Peru's Free Trade Agreement with the US has reduced tariffs by up to 80% and is continuing to fuel IT investments.
* The start of digital terrestrial broadcasting is due to take place in 2014.The introduction of digital TV at the provincial level should stimulate demand for flat-screen TV sets in these markets. The first cities where digital TV services were expected to be available are Arequipa, Cusco, Trujillo, Piura, Chiclayo and Hancayo. Meanwhile, residents of Lima are scheduled to have access to eight additional TV channels by 2012.
Report Table of Contents:
BMI Industry View
- Business Environment
- Table: Consumer Electronics Overview, 2010-2017
- Economic Outlook
- Table: Peru - Economic Activity
Industry Risk Reward Ratings
- Industry Risk/Reward Ratings
- Table: Latin America Risk/Reward Ratings
- Table: PC Sales, 2010-2017
- AV Devices
- Table: AV Sales, 2010-2017
- Mobile Handsets
- Table: Mobile Communications, 2010-2017
Industry Trends And Developments
- Industry Trends and Developments
- Peru Demographic Data
- Table: Peru's Population By Age Group, 1990-2020 ('000)
- Table: Peru's Population By Age Group, 1990-2020 (% of total)
- Table: Peru's Key Population Ratios, 1990-2020
- Table: Peru's Rural/Urban Population, 1990-2020
- Electronics Industry
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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1010
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