Today: February 11, 2016, 4:14 pm
  
Finance

Philippines beer market: Export level ten times larger than import level

companiesandmarkets.com
companiesandmarkets.com
Philippines Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-24 00:35:02
The Philippines beer market was generally flat and fairly non-eventful in 2012 with limited NPD. Of the top five umbrella brands controlling over 99% of the market, only Red Horse (San Miguel Philippines) managed to see growth.

In volume terms, the Philippines is one of the main beer markets in Asia and beer, in turn, is the most consumed alcoholic beverage in the country. Imports remain a minor element of the market at a fraction of one percent of volume and this seems unlikely to change in the short-term as price restricts the buying audience to a very small part of the population (mainly young professionals).

Exports are ten times the level of imports but are still restricted. The main exporter is San Miguel Corporation and its top three export markets in 2012, by volume, were Korea (26% of exports), Singapore (12%) and Taiwan (11%). Filipinos enjoy high alcohol beer. 61% of beer consumed in the country is over 5.5% Abv. Most is Red Horse (6.9% Abv).

Low calorie beers are reasonably popular, accounting for almost 10% of volume last year. Based upon Canadean´s pricing methodology, over three quarter´s of beer consumed in the Philippines is mainstream, largely represented by just two brands - Red Horse and San Miguel Pale Pilsen.

Red Horse, the extra strong lager sold by San Miguel Philippines, is the outstanding brand in terms of volume and also achieved the greatest increase in incremental volume last year as most of the competition saw sales dip

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Press Information


Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com



# 447 Words
Related Articles
 
More From Finance
Arizona Real Estate Stats 2015
COMMENTARY by Tom Ruff of The Information Market Permission is granted only to ARMLS® Subscribers for reproduction with attribution [..]
Investing.co.uk Announces New Trader Counsel Services
LONDON - Jan. 25, 2016 - British financial news source Investing.co.uk has announced that it will now be offering the [..]
Credit-Yogi.com Offers Free Advice For Getting Completely [..]
Everyone has some degree of debt to deal with. Some folks have a lot of it, and they need to [..]
Offshore Processing slashes credit card processing costs [..]
High risk and high volume merchants engaged in unconventional trades, such as Adult Content, Adult Goods, Online Casinos, Online [..]
Real-Estate-Yogi Offers Free Advice to Returning Veterans [..]
Veterans of the United States are returning from active duty and need places to live. It is up to lenders [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.