2014-01-09 07:59:02 - Philippines Consumer Electronics Report Q1 2014 - a new market research report on companiesandmarkets.com
Analysts expect the Philippines IT market will grow by around 7% in 2013. Despite an uncertain economic outlook, consumer electronics spending is likely to remain fairly strong in the coming quarters, with government spending providing a stimulus. The Philippines was one of the strongest regional TV markets in 2012 and the country´s move to digital broadcasting should receive a boost from the government´s selection of the Japanese ISDB-T standard. Given the Philippines´ low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profit from product innovation such as smartphones based on the Android operating system, and 3D and LED TV sets.
Computer Sales: US$2.2bn in
2012 to US$2.4bn in 2013, +10% in US dollar terms. The popularity of lowcost Android tablets is the fastest growing segment of the market.
AV Sales: US$901mn in 2012 to US$964mn in 2013, 7% in US dollar terms. The main driver of demand is flat-panel TV sets where penetration is rising rapidly.
Handset Sales: US$1.9bn in 2012 to US$2.0bn in 2013, +4% in US dollar terms. The Philippines is seen as a high regional growth market for smartphones, particularly in the low-cost segment.
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