Travel and Tourism in the Philippines to 2017 - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-15 22:26:03
The travel and tourism sector in the Philippines recorded significant growth during the review period. Tourism flourished, with a significant increase in domestic and international tourist volumes, primarily due to the Department of Tourism´s (DOT) continuous efforts to promote the Philippines as a key tourist destination in the Asia-Pacific region. Prioritization of the sector also led to an increase in investment in tourism infrastructure and the government is aiming to improve transportation infrastructure in the country during the forecast period.
The Filipino government has also taken steps to ensure the safety and security of tourists in key tourist destinations. In July 2013, the Philippine National Police set up a tourist police training school at Boracay Island. Police officers will undergo a two-month training scheme at the school to develop skills for patrolling and maintaining peace and order at key tourist destinations.
The growth in domestic tourism was supported by an increase in flight frequency and improvements in land transport connectivity to key tourism destinations. Ease of travel has led to many Filipinos showing an interest in travelling within the country. The DOT aims to target 56.1 million domestic travellers by 2016.
The government is also making promotional efforts and events are being organized around the world to attract visitors to the Philippines. For example, in June 2013, the Philippine Embassy in Vienna, Austria organized an event which showcased major tourist destinations, emerging destinations, tourism activities and UNESCO World Heritage sites to Austrian travel agencies and tour operators.
The addition of new routes to key outbound destinations, particularly in the Asia-Pacific region, is among the key reasons for growth in outbound tourist volume from the Philippines. In April 2013, Philippine Airlines announced the launch of 12 new routes to destinations in Australia, Malaysia, China and the Middle East. Services on these routes will be provided by Philippines Airlines and PAL Express, providing customers with wider, low-cost flying options.
Major airports in the Philippines are facing the issue of choked capacity. Secondary airports at leading tourist destinations, such as Tagbilaran, Caticlana and Puerto Princesa, suffer from other problems such as short runways, not capable of operating at night, insufficient baggage handling and passenger handling capacity. Such factors lead to a rise in airfares and also cause inconvenience to travellers by increasing the travelling time due to multiple stops.
The growth of online travel intermediaries can be attributed to the country´s increasing internet penetration rate. According to Internet World Stats, there were over 33.6 million internet users in the Philippines as of October 2012. Internet penetration increased at a rate of 11% in April 2012 over the previous year; the 10th-highest growth recorded worldwide during the period.
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