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Poland Beer Market Insights 2013

Poland beer market: Growth of 5% witnessed during 2012


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2014-01-31 03:02:02 - Poland Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

The Poland beer market noted a growth of 5% in 2012 when compared to 2011. In 2012, beer mixes appeared on the market and accounted for almost 2% of the market. The market grew mainly due to good weather (especially in the first half of the year and summer time), the Euro 2012 football championship, and product developments from the main market players concerning specialty beers (predominately beer mix products).

The Polish beer market is one of the highest consumption markets in Europe. It has increased from around 60 liters per capita in 1999 to 94 liters per capita in 2008, resulting in a growth of nearly 60% over the last decade

In the whole of 2012, beer saw growth of

 

 

5% compared to 2011. The beer market developed well, not only because of Euro 2012 football championship which was held in Poland (and Ukraine), but also due to good weather conditions

The discount segment developed by volume mainly thanks to Private Label development and the economy Harnas and Wojak brands. Top five brands´ share remains at 45% supported by significant marketing investment

PL brands have increased market share to 8% in 2012. However, due to increasing production costs, some of the Private Label lines have been forced to put up their prices.

PL brands have increased market share to 8% in 2012. However, due to increasing production costs, some of the Private Label lines have been forced to put up their prices.

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