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Cat Food in Poland

Poland cat food market: Growing cat population to aid growth in industry

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2014-01-22 03:43:01 - Cat Food in Poland - a new market research report on

Provisional estimates show that 2013 will witness the continuation of the trends in the Poland cat food market observed during 2012 with regard to the competitive landscape. The ranking of the top players should not undergo any significant changes as the leading operators possess well-established brands, benefit from broad distribution and support their brands with mass media advertising. In terms of new product developments, further specialisation and product diversification is very likely.

Early indications show that in 2013 cat food is expected to enjoy similar trends to those noted during 2012, including stable consumer base for prepared food, ongoing product specialisation and a number of new, more advanced product launches.

Over the forecast period, cat food is expected to develop further with



sales being fuelled by the growing cat population, the ongoing shift from home-made food and table scraps to prepared food and the growing selection of products in all price segments. Mass media campaigns will also help expand the consumer base for cat food and thus boost sales.

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