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Poland Consumer Electronics Report Q1 2014

Poland consumer electronics market increased by 6.1% in 2013


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2014-01-09 08:03:01 - Poland Consumer Electronics Report Q1 2014 - a new market research report on companiesandmarkets.com

Poland´s consumer electronics market is expected to have increased in value by 6.1% in 2013 as vendors targeted the first time buyer and upgrade/replacement markets. There is, however, risk to the downside following a sharp dip in household consumption in 9M13. Despite this weakness we expect consumer electronics spending to continue to grow and outperform the overall retail sector during our fiveyear forecast period to 2017. We forecast steady increases in spending on consumer electronics products such as smartphones, tablets and flat-panel TV sets, driven by new technologies, consumers seeking choice and low prices offered by foreign and domestic chains.

Computer hardware sales: US$3.7bn in 2012 to US$3.8bn in 2013, +3.5% in US dollar terms. Unit growth is strong, but with

 

 

consumers increasingly opting for low-cost sub-PLN600 tablets value growth is more subdued.

Handset sales: US$2.0bn in 2012 to US$2.1bn in 2013, +8.8% in US dollar terms. Forecast in US dollar terms unchanged, with strong growth expected in smartphone sales as penetration remains relatively low in mid-2013.

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