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Poland direct selling market led by Avon Cosmetics Polska Sp zoo with a 38% retail value share in 2013
Direct Selling in Poland - a new market research report on 2014-04-30 03:15:01
Direct selling in Poland benefits from steady demand for beauty and personal care, which remains the most popular product area generating the core part of the total channel´s retail sales. Female consumers form the key target group for such well established brands as Avon and Oriflame. They are attracted by wide product assortment, reasonable pricing, frequent price promotions as well as direct contact with sales representatives, which provide them with professional consultation.

Avon Cosmetics Polska Sp zoo led direct selling with 38% retail value share in 2013. Oriflame Poland Sp zoo was the second best, possessing 15% share. Both companies benefit from offering strong brand names in beauty and personal care as well as a wide range of high-quality products. In addition, they may boast of having close relationships with their final customers, being able to provide them with individually-tailored professional advice.

Direct selling will likely develop further alongside the expanding consumer base, particularly amongst residents of smaller towns and rural areas, which are far from saturated with chained store-based retailers. New product types and new entrants are very likely, proving to be one of the key directions of prompting consumer demand and thus inducing sales.

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