2014-04-30 03:15:01 - Direct Selling in Poland - a new market research report on companiesandmarkets.com
Direct selling in Poland benefits from steady demand for beauty and personal care, which remains the most popular product area generating the core part of the total channel´s retail sales. Female consumers form the key target group for such well established brands as Avon and Oriflame. They are attracted by wide product assortment, reasonable pricing, frequent price promotions as well as direct contact with sales representatives, which provide them with professional consultation.
Avon Cosmetics Polska Sp zoo led direct selling with 38% retail value share in 2013. Oriflame Poland Sp zoo was the second best, possessing 15% share. Both companies benefit from offering strong brand names in beauty and personal care as well as a wide range of high-quality products. In
addition, they may boast of having close relationships with their final customers, being able to provide them with individually-tailored professional advice.
Direct selling will likely develop further alongside the expanding consumer base, particularly amongst residents of smaller towns and rural areas, which are far from saturated with chained store-based retailers. New product types and new entrants are very likely, proving to be one of the key directions of prompting consumer demand and thus inducing sales.
Click for report details: www.companiesandmarkets.com/Market/Retail/Market-Research/Direct ..
Browse all Retail Market Research Reports www.companiesandmarkets.com/Market/Retail/Market-Research?aCode= ..
Browse all Retail Company Profile Reports www.companiesandmarkets.com/Market/Retail/Company-Profile?aCode= ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.