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Dog Food in Poland

Poland dog food market: Growing in pet pampering a key trend

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2014-01-22 03:41:03 - Dog Food in Poland - a new market research report on

Based on provisional estimates, 2013 is expected to experience a continuation of the trends noted during 2012 in the Poland dog food market with regard to the competitive landscape in dog food. Growing sophistication of consumer demands will propel new product launches, including advanced and innovative products, such as those offering health and wellness benefits, products suited to different pet needs or all-natural or organic ranges. Increasing competition will also lead to a growing spend on promotional activities, including mass media presence and point-of-sale materials, as well as attendances at major pet care trade fairs.

The year 2013 is expected to show similar trends to those observed during 2012, including continuous product specialisation, as well as the growing pet pampering and



pet humanisation trends. In addition, the number of dog owners switching to prepared food is set to grow further.

The dog food category is set to witness positive development over the forecast period, with sales being fuelled by new product developments in all price segments, as well as a growing consumer base for prepared food. In addition, Polish pet owners are expected to become better educated in terms of the correct nutrition for their pets and their overall wellbeing, therefore a growing demand for specialist products is highly probable.

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