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Poland food preparation appliances market led by Zelmer SA with a 37% volume share in 2013
Food Preparation Appliances in Poland - a new market research report on 2014-05-01 04:42:04
Food preparation appliances witnessed an increase of 3% in volume terms in 2013, but some products performed better than others. In general, healthy lifestyles strongly influenced the entire category. While blenders, mixers, citrus pressers and juice extractors experienced an upward tendency as they matched to such lifestyles, other products like food processors as well as grinders and choppers declined in 2013.
Zelmer SA continued to be the undisputed leader of food preparation appliances with 37% volume share in 2013. Its leadership was due to the good performance of mixers, juice extractors, food processors and other food preparation appliances.
Over the forecast period, food preparation appliances is expected to grow by a volume CAGR of 4% compared to the CAGR of 2% over the review period. The category will be boosted by blenders, which will gain the interest of an increasing number of Poles. In general, appliances related to the tendency of health and wellness are predicted to record positive performances.
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