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Poland health and beauty specialist retailers market forecast to be worth PLN37Bn in 2018
Health and Beauty Specialist Retailers in Poland - a new market research report on 2014-04-30 03:11:02
Leading retailers, such as Rossmann SDP Sp zoo, DOZ SA and Super-Pharm Poland Sp zoo, actively invested in the expansion of their chains across Poland, which helped raise brand awareness and boost sales. In addition, a growing number of Poles paid special attention to how they feel and how they look, a trend that propelled interest in and thus positively impacted expenditure on various health and beauty product areas.

Rossmann SDP Sp zoo led sales within health and beauty specialist retailers in 2013, possessing 18% share. The company derives its strong position from factors such as attractive locations, a very broad assortment of products, a wide selection of private label products, competitive prices and frequent promotions. In addition, Rossmann actively expanded its chain throughout Poland, which makes its stores well-known to a large audience.

Health and beauty specialist retailers is set to develop further with sales expected to increase by a 1% constant value CAGR to reach PLN37 billion (excl sales tax) in 2018. Consumers will likely increase their spending on various beauty and personal care products as well as dietary supplements due to growing importance of the overall health and wellness trend. Nonetheless, many will seek value-for-money offerings and private label due to toughening economic conditions, a factor which will slow down development in value terms.

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