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Poland Information Technology Report Q1 2014

Poland Information Technology Market: New market analysis released

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2014-02-10 00:00:02 - Poland Information Technology Report Q1 2014 - a new market research report on

The Polish IT market has relatively strong medium term potential, with household spending on communications and consumer electronics set to soar. However, we have maintained our lower short-term growth outlook for the IT sector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trend which will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect the market will see faster growth in the near future following a more favourable economic scenario. Key growth drivers within the IT market will continue to be the distribution of EU funds for ICT and information society-related initiatives, and rising real incomes in the later part of our forecast period which will underpin



consumer and enterprise confidence.

Headline Expenditure Projections:

- Computer Hardware Sales: PLN12.1bn in 2013 to PLN14.1bn in 2017, CAGR of 3.3% in local currency terms. Downgraded forecast as consumers opt for cheap tablets in preference to notebooks and premium tablets, however the market will continue to grow as household PC penetration is expected to continue converging with Western Europe.

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