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Poland Information Technology Report Q1 2014 - New Market Study Published

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2014-01-03 13:54:25 - Fast Market Research recommends "Poland Information Technology Report Q1 2014" from Business Monitor International, now available

The Polish IT market has relatively strong medium term potential, with household spending on communications and consumer electronics set to soar. However, we have maintained our lower short-term growth outlook for the IT sector based on the rapid transition in consumer spending away from notebooks to low-cost tablets, a trend which will sustain unit sales but squeeze the total value of sales. Looking further ahead, we expect the market will see faster growth in the near future following a more favourable economic scenario. Key growth drivers within the IT market will continue to be the distribution of EU funds for ICT and information society-related initiatives, and rising real incomes in the later part of our forecast period which will underpin

consumer and enterprise confidence.

Full Report Details at
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Headline Expenditure Projections

* Computer Hardware Sales: PLN12.1bn in 2013 to PLN14.1bn in 2017, CAGR of 3.3% in local currency terms. Downgraded forecast as consumers opt for cheap tablets in preference to notebooks and premium tablets, however the market will continue to grow as household PC penetration is expected to continue converging with Western Europe.
* Software Sales: PLN5.2bn in 2013 to PLN6.7bn in 2017, CAGR of 6.3.% in local currency terms. Enterprise software market will continue to grow as vendors target SMEs, while in terms of operating systems the launch of Windows 8 in October 2012 and withdrawal of support for XP from 2014 will result in upgrades.
* IT Services Sales: PLN11.7bn in 2013 to PLN15.8bn in 2017, CAGR of 7.4% in local currency terms. Cloud computing will be the leading growth area, but there are also large opportunities in outsourcing in which Poland is a regional leader.

Key Trends And Developments

Amazon is considering plans to develop five logistics centres in the Czech Republic and Poland,. The company's announcement comes after employees at its German centres went on strike, following Amazon's refusal to bring pay wages in line with comparable work in the distribution sector. Amazon said the new centres, which would have lower labour costs, would each span around 100,000m2 and cost about US $70mn to US$80mn.

The Polish Central Anti-Corruption Bureau is investigating alleged corruption offences by an employee of the Polish subsidiary of US technology firm Hewlett-Packard (HP). The US Department of Justice and the Securities and Exchange Commission are also involved in the investigation, which is probing alleged violations of the Foreign Corrupt Practices Act by an employee of Hewlett-Packard Polska. This news comes in addition to reports of an inquest in Germany into allegations of former HP employees being involved in bribery, embezzlement and tax evasion. HP said it is cooperating fully with all relevant investigating agencies

The US Department of Justice has opened a foreign bribery probe into US-based IT company IBM's business in Poland, Argentina, Bangladesh and Ukraine,. The company found out in April 2013 that prosecutors were investigating certain transactions in the four countries and had also asked for information on its compliance with the US Foreign Corrupt Practices Act. The probe comes as a federal judge has delayed IBM's US$10mn settlement with the Securities and Exchange Commission to resolve civil charges that IBM bribed government officials in South Korea and China in violation of the FCPA.

Meanwhile overall, communications, internet and consumer electronics household spending will account for around 3% of GDP over 2014, with communications spending amounting to around US$9.3bn according to our forecasts for 2014, and AV, camera and computer spending reaching US$3,5bn during the same period. Of this, US$1.4bn will be spent on AV equipment, and US$1.2bn will go on computers.

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets. BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports. Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports. View more research from Business Monitor International at

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