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Poland internet retailing market highly fragmented in 2013
Internet Retailing in Poland - a new market research report on 2014-04-30 03:07:01
Internet retailing in Poland is experiencing dynamic development with a growing number of consumers shopping online on a regular basis. In general, consumers are attracted by the convenience of shopping (being able to shop 24-hours a day, 7 days a week), competitive prices as well as home deliveries. The core target group comprises busy urban residents as well as mothers, both groups lacking the time for shopping at bricks-and-mortar stores. Another factor prompting interest in e-retailing is the growing number of various online stores, which positively affects the available selection of products in various categories.

Internet retailing is a highly fragmented environment as the number of players operating in different product areas is gradually growing. New entrants are emerging, being lured by considerable growth opportunities, the channel offers.

Internet retailing in Poland is set to continue to dynamically evolve alongside the growing interest in shopping online. More Poles find online shopping convenient, being able to shop 24-hours a day, 7 days a week. In addition, a growing number of consumers are no longer afraid of making payments online, which also supports growth in the channel. The rising number of various e-stores is prompting overall sales as well.

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