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Poland mixed retailers market led by Pepco Poland Sp zoo with a 47% retail value share in 2013
Mixed Retailers in Poland - a new market research report on 2014-04-30 03:02:02
Mixed retailers, comprising only department stores and variety stores in Poland as mass merchandisers and warehouse clubs were non-existent at the end of the review period, enjoyed rising sales due to dynamic expansion of large chains operating in variety stores, sucha s Pepco Poland Sp zoo, Tchibo Warszawa Sp zoo, KiK Textil Sp zoo and Tiger Warsaw Sp zoo. Department stores lost ground as such outlets are gradually diminishing across Poland. Galeria Centrum Sp zoo was the only vital player in the environment; however, the company went bankrupt in 2009. Since then, the format continued to shrink.

Pepco Poland Sp zoo led mixed retailers, possessing 47% value share in 2013. The company operates in variety stores and actively expands its Pepco chain throughout Poland. The stores offer a vast selection of non-grocery items at affordable prices thus proving to be appealing to a vast audience.

Mixed retailers will further benefit from dynamic expansion of variety stores across the whole of Poland. A growing number of Poles is expected to visit chained variety stores on a regular basis, as they offer a vast selection of non-grocery items at affordable prices. In addition, such stores are generally located in busy areas, a factor which will also positively affect sales.

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