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Poland Retail Report Q1 2014

Poland retail market forecasts household expenditure to increase by 29.9% to 2018

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2014-01-09 08:06:01 - Poland Retail Report Q1 2014 - a new market research report on

Poland´s retail sector is expected to experience robust, if unspectacular, growth over our forecast period to 2018. We are forecasting household expenditure to increase by 29.9% in local currency terms to 2018. While this will reflect a slowdown from the growth levels experienced over the past two decades, it does highlight the fact that there is still room for catch up growth in the retail sector.

The primary driver of growth will be an improvement in macroeconomic conditions, which will improve consumer confidence, especially coming in tandem with wage growth. This will be supported by the ongoing expansion of premium and more discount-focused retail channels, which will in the case of the former boost overall spending and, in the case of



the latter, engage more consumers in the formal retail sector.

While Poland remains an attractive retail investment destination - as evidenced by its fourth-placed rating in The Retail Risk/Reward Ratings - our growth forecast is unspectacular compared to other emerging market investment destinations. This is in part due to its existing maturity - the country already boasts a competitive mix of local and international retail brands - but also due to the country´s less favourable demographics.

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