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Poland retail market: New market analysis presented
Medium-Sized Cities in Poland - Retail Potential Analysis 2013 - a new market research report on 2014-03-12 16:49:04
Did you know that more than 40% of Poland´s urban citizenry resides in 106 cities with populations between 40,000 and 400,000? These cities are attracting the attention of retailers operating in Poland as they search for new locations away from the close competition of large cities and the low populations of smaller towns. As retail professionals search for the most promising locations for new stores and shopping centres, we have assembled the information needed to make the most profitable choices.Medium-sized cities in Poland - retail potential analysis 2013, Economic prospects and condition of the retail network evaluates the possibilities for retail success in 106 Polish cities according to economic conditions, demographics and income data, residential wealth, employment and salary statistics and other relevant indicators.This publication offers a convenient Excel database that enables users to quickly locate and sort data on medium-sized Polish cities and compare and analyse the existing retail networks already in place as they consider locations for new retail outlets. It takes an analytical look at 20 major grocery chains and 30 non-grocery chains that deal in the consumer electronics, health and beauty, sporting goods, DIY and home furnishings sectors. It also maps locations of outlets and major shopping centres.The report presents a summary of current and forecast economic conditions in Poland, and analyses the demographic conditions of medium-sized cities according to age, level of income, and labour market availability as predicted for the period to 2017. It examines prevailing wages and projected increases for this period and commerce and investment levels in services and trade. New retail investment plans are also discussed.Readers will learn which cities offer the highest and lowest rates of unemployment, salary, and disposable income, and enjoy the capability to track trends using precise forecasts. They will discover the most popular locations for new stores according to the country´s largest chains, and review the strategies behind these decisions. They´ll benefit from detailed descriptions of newly opened businesses and get all the details on plans for new stores and shopping centres.Researchers and analysts for the retail industry, developers and trade services providers will find this document to be a highly valuable asset when performing research dedicated to finding locations with the highest potential for success. It enables them to compare medium-sized cities across the country and evaluate their demographics, saturation levels and labor forces quickly and easily. They can make decisions based on a clear picture of the city´s potential to support enterprises in any of the key retail sectors using the same type of comparative analysis used by the largest and most successful retail chains.

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