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Retailing in Poland

Poland retailing market: Tesco, Jeronimo Martins & Carrefour the industry leaders during 2012


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2014-03-11 02:49:03 - Retailing in Poland - a new market research report on companiesandmarkets.com

Despite uncertain economic conditions, retailing in Poland continues to see positive development, largely as a result of steady spending on basic foodstuffs. In addition, dynamic investments in new outlet openings as well as the ongoing expansion of the available product ranges and introduction of additional services by the leading players also helped to sustain growth in the retailing environment.

Private label offerings within grocery and non-grocery ranges are becoming increasingly popular in Poland. Growing numbers of consumers, particularly price-sensitive Poles, are becoming more confident in the quality of such products, and are no longer reticent about turning to private label on a regular basis. In response, leading retailers are introducing and/or expanding their private label ranges, not only with new budget

 

 

developments, but also with premium-positioned products.

Small, independent retailers still form an important part of the retailing environment in Poland. Nonetheless, they are gradually losing ground being unable to face the strong competition from chained retailers, as they possess large budgets that allow them to invest heavily in new outlet openings, expansion of available ranges as well as promotional activities. In addition, due to economies of scale, they are able to offer lower prices, thus winning the hearts and wallets of price-conscious Poles.

Multinational operators such as Jeronimo Martins Polska SA, Tesco Polska Sp zoo and Carrefour Polska Sp zoo remain the unrivalled leaders within retailing in Poland. They derive their strong positions from a well-established presence in grocery retailing, supported by vast networks, wide selection of products and regular promotional campaigns. Such a combination of activities helps to attract a loyal audience and thus sustain growth in the highly competitive environment.

Internet retailing remains the biggest winner of the socioeconomic changes in Poland. Time-strapped consumers are increasingly inclined to shop online as virtual stores are open 24 hours a day, seven days a week and goods are delivered directly to homes. In addition, tougher economic times make more consumers seek value for money offerings and virtual stores generally offer lower prices than bricks-and-mortar outlets, making them a new favourite for price-conscious buyers.

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Mike King
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