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Poland service station retailing market: Latest market research analysed

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Service Station Retailing in Poland 2012 - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-03-05 15:42:03
Based on our proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Poland. As well as outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it details retailers´ c-store, car wash, and unmanned site numbers with an overview of their product offerings.

Report Scope

- Benchmark your service station retail offer against the major national players by examining their number of sites, shops, and car washes.
- Develop marketing ideas for your service station shop, car wash, and card propositions by examining the activities of players across Poland.
- Make informed pitches to potential partners by gaining insights into the major retailers´ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

Key Highlights

Retail fuel demand in Poland has been growing steadily for the past decade. Fuel volume sales increased in 2011 by 3.2%.

The top five players accounted for 48.3% of service station numbers at January 1, 2012. PKN Orlen was the biggest player owning approximately a quarter of the network.

Service station shops in Poland increased 1.9% to 4,240 sites in 2011. Service station shop sites accounted for 62.7% of all service stations in Poland.

Reasons to Buy

- Which are the top five players in the Polish service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Poland?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships, and suppliers used?

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Mike King
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