2014-02-10 00:03:03 - Poland Telecommunications Report Q1 2014 - a new market research report on companiesandmarkets.com
Poland is one of the largest telecoms markets in Central and Eastern Europe, with vibrant competition across all market segments. This has benefited consumers through service innovation and lower prices, however operators´ aggressive marketing strategies have increased the downward pressure on ARPUs, which continue to trend downwards. In light of this recent experience operators are targeting growth of high value high-speed fixed broadband subscription growth, as well as mobile broadband growth via dedicated subscriptions and smartphones. These opportunities should allow operators to develop data revenues and help offset declines in traditional services revenues.
- The mobile market growth has slowed as penetration rates have rise, but remains in positive growth territory. Total subscriptions increased 1.8% quarter-on-quarter (q-o-q) in Q313 to
reach 55.393mn, equal to penetration of 145.3%.
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