2012-09-16 08:32:16 - New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Polishes showed marginal 1% growth in 2011, continuing to be a product characterised by a low level of innovation. Dutch consumers often use other home care products to clean floors such as multi-purpose cleaners or floor wipes as around two thirds of Dutch homes have laminate or hard wood flooring that is functional and easy to clean. Volume sales of floor polishes saw relatively little change over the review period while value growth was achieved due to higher unit prices.

Euromonitor International's Polishes in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/463466_polishes_in_the_netherlands.aspx


Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

POLISHES IN THE NETHERLANDS
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2006-2011
Table 2 Sales of Polishes by Category: % Value Growth 2006-2011
Table 3 Polishes Company Shares 2007-2011
Table 4 Polishes Brand Shares 2008-2011
Table 5 Forecast Sales of Polishes by Category: Value 2011-2016
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Hg International BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 1 HG International BV: Key Facts
Summary 2 HG International BV: Operational Indicators
Company Background
Competitive Positioning
Summary 3 HG International BV: Competitive Position 2011
Spotless Benelux BV in Home Care (netherlands)
Strategic Direction
Key Facts
Summary 4 Spotless Benelux BV: Key Facts
Summary 5 Spotless Benelux BV: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Spotless Benelux BV: Competitive Position 2011
Executive Summary
Slower Performance in 2011
Focus on Less Mature and Green Products
Leading Companies Continue To Do Battle With Private Label
Grocery Retailers Maintain Their Leadership Amidst the Rise of Internet Retailing
Economic Uncertainty Set To Further Dampen Value Growth
Key Trends and Developments
Home Care Sales Not Significantly Hurt by the Recession
New Fragrances To Attract Consumers
Manufacturers Aim To Create Value by Promoting More Powerful Formulas
Manufacturers Pursue Joint Brand Promotions To Retain Brand Loyalty
Non-grocery Retailers Step Up Efforts To Challenge
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources

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