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RTD Coffee in Portugal

Portugal RTD coffee market: Latest market analysis presented

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2014-02-17 13:21:01 - RTD Coffee in Portugal - a new market research report on

RTD coffee only gained a significant presence in Portugal in 2006 but, following strong growth in its first year, this product failed to gain a wide appeal among Portuguese consumers. This was partly due to high prices, with RTD coffee being priced at €6.5/litre in the off-trade 2012 in comparison to an off-trade unit price of just €0.5/litre for overall soft drinks. RTD coffee is indeed more expensive than freshly-made coffee in the on-trade, with prices as low as €1 per cup at many outlets.

The RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors



driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market´s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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