2014-03-31 16:46:01 - Poultry Meat Processing in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
The Poultry Meat Processing industry has managed to pluck success from the jaws of the recession over the past fi ve years. Far from falling foul of depressed income conditions, chicken consumption has doubled in the past 20 years as its versatility and relatively low price have tempted customers away from pork, beef and lamb.
The horsemeat scandal, implicating only red meat products, has provided a late boost to demand as some consumers have traded from red meat to chicken as an unaffected option. Processors have been able to create a very strong role for themselves by vertically and horizontally integrating to ensure growth and enable them to compete for the largest contracts. This consolidation has mapped closely with the expansion
of supermarkets and restaurant chains as larger contracts demand greater supply capacity.
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