2012-09-07 17:59:12 - Prada Case Study: From Family-Owned Business to Global Luxury Goods Powerhouse - a new company profile report on companiesandmarkets.com

Since Mario Prada opened a small store in Galleria Vittorio Emanuele II in Milan selling leather bags, beauty cases and accessories, the Prada brand has become synonymous with style and elegance. In the space of less than 100 years, the company has been transformed from a family-run, one-store operation into one of the world´s leading producers and retailers of luxury goods and haute couture.

Features and benefits

* MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions.
* Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends.

Highlights

Prada has continually evolved its fashion lines to keep up with and often even set the latest fashion trends.

 

 

Prada has also very successfully expanded its offering to include leather goods, footwear, eyewear, fragrances and ready-to-wear clothing for men and women.
The company has embarked on an ambitious program of global expansion, turning it from an exclusively Italian operation into a company that has stores on three continents. This has given the fashion house a strong foothold in several markets.
The company has successfully acquired and integrated the British men´s shoe brand Church´s and Italian shoe manufacturer Car Shoe into the Prada Group. Prada established the high fashion brand Miu Miu aimed at attracting a younger, more avant-garde female clientele.

Your key questions answered

* How has Prada used acquisitions to grow into a leading player in the gloabl luxury goods market?
* How successful has the company been in rivalling PPR and LVMH?

Click for report details: www.companiesandmarkets.com/Market/Retail/Company-Profile/Prada- ..

Browse all Retail Company Profile Reports www.companiesandmarkets.com/Market/Retail/Company-Profile?aCode= ..

Browse all Retail Company Profile Reports www.companiesandmarkets.com/Market/Retail/Company-Profile?aCode= ..

Browse all Latest Company Profile Reports www.companiesandmarkets.com/Market/All/Company-Profile?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.