2014-01-24 02:54:02 - Prepared Meal Manufacturing in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
The Prepared Meal Manufacturing industry has made the most of countercyclical demand for its products over the past five years, although it has recently been blighted by the horsemeat scandal. The recession caused consumers to eat fewer meals at restaurants, boosting demand for cheap ready meals from retailers.
The industry has benefited from trends towards smaller households, less time spent cooking and families having fewer meals together, which prompt consumers to opt for timesaving and convenient food products over fresh ingredients. However, concerns over nutrition and food quality have constrained demand. The horsemeat scandal in early 2013 implicated major company Birds Eye and cast a shadow over the rest of the industry. Trust in readymade products is low but consumers are
unlikely to be dissuaded across the board.
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