India probiotics dairy market to double in size by 2015
2012-11-20 19:28:36 - India probiotics dairy market to double in size by 2015
The Indian probiotics dairy market is expected to see growth in the coming years. India has a number of factors in its favour when analysing its probiotics dairy industry, including having the world´s largest cattle population, and being the largest producer of milk. Between 2011 and 2015 it is expected that the industry in India will double in size. A
number of companies and brands have moved into the Indian market in order to take a share of this growing market, including Nestle, Amul and Mother Dairy. Smaller players also compete, although most stick to their own local region.Despite a number of challenges facing both foreign and domestic companies from entering the Indian probiotic dairy market, the advantages to businesses that have access to India´s growing economy will outweigh the negatives.The leading company in India´s probiotic dairy market is Amul, which held a 70% market share during 2011, and is likely to remain the number one player in the years ahead. The 70% market share is more than double the combined share of the second, third and fourth players; Nestle, Mother Dairy and Yakult respectively. In terms of categories, probiotic yoghurt leads, with more than 50% share during 2011, followed by probiotic ice cream and probiotic drink.By 2015, sales of probiotic yoghurt in India are expected to reach 100 million packets, with Amul leading the sector. Probiotic drink sales are expected to reach almost 100 million bottles by 2015, with Yakult. India´s probiotic ice cream market is dominated by Amul, as they are the sole competitor in the sector.For more information on the India dairy probiotics market, see the latest research: India Dairy Probiotics Market
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