New Market Study Published: Global Advertising
2012-11-24 10:51:41 - Recently published research from MarketLine, "Global Advertising", is now available at Fast Market Research
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global advertising market. Includes market size data, textual and graphical
analysis of market growth trends, leading companies and macroeconomic information.
* The advertising industry consists of agencies providing advertising, including display advertising, services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2011 annual average exchange rates.
* The global advertising industry had total revenues of $94,003.4 million in 2011, representing a compound annual growth rate (CAGR) of 1.3% between 2007 and 2011.
* Food, beverage and personal/healthcare accounted for the largest proportion of sales in the global advertising industry in 2011, sales through this channel generated $23,668.7 million, equivalent to 25.2% of the industry's overall value.
* The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.5% for the five-year period 2011 - 2016, which is expected to drive the industry to a value of $123,117.2 million by the end of 2016.
Full Report Details at
Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in the global
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaladvertising market
Leading company profiles reveal details of key advertising market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts
Key Questions Answered
What was the size of the Global advertising market by value in 2011?
What will be the size of the Global advertising market in 2016?
What factors are affecting the strength of competition in the Global advertising market?
How has the market performed over the last five years?
Report Table of Contents:
TABLE OF CONTENTS
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Omnicom Group Inc.
Publicis Groupe SA
WPP Group plc
The Interpublic Group of Companies Inc.
Related MarketLine research
LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2007-11
Table 2: Global advertising industry category segmentation: $ billion, 2011
Table 3: Global advertising industry geography segmentation: $ billion, 2011
Table 4: Global advertising industry value forecast: $ billion, 2011-16
Table 5: Omnicom Group Inc.: key facts
Table 6: Omnicom Group Inc.: key financials ($)
Table 7: Omnicom Group Inc.: key financial ratios
Table 8: Publicis Groupe SA: key facts
Table 9: Publicis Groupe SA: key financials ($)
Table 10: Publicis Groupe SA: key financials (EUR)
Table 11: Publicis Groupe SA: key financial ratios
Table 12: WPP Group plc: key facts
Table 13: WPP Group plc: key financials ($)
Table 14: WPP Group plc: key financials (GBP)
Table 15: WPP Group plc: key financial ratios
Table 16: The Interpublic Group of Companies Inc.: key facts
Table 17: The Interpublic Group of Companies Inc.: key financials ($)
Table 18: The Interpublic Group of Companies Inc.: key financial ratios
LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2007-11
Figure 2: Global advertising industry category segmentation: % share, by value, 2011
Figure 3: Global advertising industry geography segmentation: % share, by value, 2011
Figure 4: Global advertising industry value forecast: $ billion, 2011-16
Figure 5: Forces driving competition in the global advertising industry, 2011
Figure 6: Drivers of buyer power in the global advertising industry, 2011
Figure 7: Drivers of supplier power in the global advertising industry, 2011
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2011
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2011
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2011
Figure 11: Omnicom Group Inc.: revenues & profitability
Figure 12: Omnicom Group Inc.: assets & liabilities
Figure 13: Publicis Groupe SA: revenues & profitability
Figure 14: Publicis Groupe SA: assets & liabilities
Figure 15: WPP Group plc: revenues & profitability
Figure 16: WPP Group plc: assets & liabilities
Figure 17: The Interpublic Group of Companies Inc.: revenues & profitability
Figure 18: The Interpublic Group of Companies Inc.: assets & liabilities
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