Philippine Long Distance Telephone-IT Sales Opportunities-2008

Philippine Long Distance Telephone-IT Sales Opportunities-2008 - new company profile report published
2012-12-12 08:44:16 - Philippine Long Distance Telephone-IT Sales Opportunities-2008 - a new company profile report on

Philippine Long Distance Telephone Company (PLDT) is a Philippine based telecommunication service provider. PLDT caters to consumers, SMEs, and large corporations in Philippines. The company provides local exchange services, national and international long distance services, data and other network services through its fixed line segment. It provides cellular & wireless broadband and satellite services through its wireless business. Under ICT



segment, PLDT provides Internet applications, IP based solutions, multimedia content delivery, customer interaction services, knowledge processing solutions and online gaming solutions through its subsidiaries.

Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for PLDT.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by PLDT might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for PLDT. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that PLDT will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to PLDT. Level III opportunities have the lowest scores and hence, unlikely to sell to PLDT.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer´s wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

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