Burger King Case Study: Quest to Reverse Slumping Sales

Burger King Case Study: Quest to Reverse Slumping Sales - new company profile report published
2013-01-02 18:59:48 - Burger King Case Study: Quest to Reverse Slumping Sales - a new company profile report on

Burger King has been overtaken by Wendy´s, losing its second place within the global hamburger market. In an effort to regain its position, the chain has undergone a massive makeover, complete with new menu items, décor, and advertising strategy. Over the past year, the company evaluated all of its ingredients, as part of a yearlong quest to reverse years of



slumping sales.

Scope of this research

Our Case Studies describe topics such as innovative products, business models, and significant company acquisitions. Fact-based and presented in an accessible style, they explain the rationale of commercial designs and illustrate wider market and economic trends.

Research and analysis highlights

Despite having a global presence, Burger King´s revenues are concentrated in North America, with the US and Canada accounting for 67.2% of the company´s total revenues in FY2011.

In a bid to stay relevant, Burger King has launched the biggest menu expansion since its first store opened. This forms part of a four-pillar strategy designed to entice consumers back to its restaurants.

Key reasons to purchase this research

What prompted Burger King´s drop from the second to the third largest hamburger chain in the world? What approach is the company taking in an attempt to reverse its woes?

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